Rhino member Fi had the pleasure of designing the logo, poster, flyer and programme, and overall branding for Peterborough’s Gateway film festival. We’ve been involved with this local fesitval since it began in 2019 and it’s been a pleasure to watch it succeed year after year.
About This Festival
Gateway aims to celebrate local history and community as well as being Peterborough’s gateway to film culture from the past and around the world. Every year it has included a diverse selection of titles, as well as extras such as local film tours, Bollywood style dancers and puppet shows.
It’s always exciting to come back to this project every year and think of a new look for the posters and brochures to keep it fresh and eye catching each time. This year we played around with shape, using a wedge design to build up abstract shapes across the posters and brochures. Inside these design devices we either filled with solid colour, a still from the upcoming films or important quote.
Back in 2019 we designed the logo by playing around with Gateway shapes, inspired by local architecture and ink to create a freeland look. This was then digitised and we experimented with several colour options, before our client settled on this striking teal. This year, we paired that teal with a contrasting pink, which really sets it apart from previous designs we’ve made for this festival branding.
Over The Years
Previous year’s designs can be seen below. We have focussed on a ticket motif to really clarify what Gateway was all about – film. We used this design throughout the brochures and posters for it’s first year.
During the pandemic, the event organiser had to think on their feet and delivered an online event, making it accessible to a large audience whilst they were in the comfort and safety of their homes. Therefore, we went down the route of showing the events would be viewable online, adding in a revised well known strapline.