A not-for-profit newspaper and reader cooperative called Bristol Cable reached out with an exciting new logo design brief. We love any opportunity for Rhino member Dom to get stuck into his logo design process.
A Bit About The Client
Over the next year the co-operative will investigate solutions to Bristol’s problems such as housing insecurity, food and fuel poverty, and unequal access to public transport.
As part of a major project called The Future of Cities, they will ask; how can we develop citifies fit for the future? Examining those three topics one at a time, starting with housing.
Our Logo Design
We developed a primary logo design using isometric illustrations to represent the above question and focus. Also, we then designed three sub logos for the topics of space, resources and move (seen below).
It made for a nice change to be able to focus on a specific style of illustration to peice this logo together. Often our process leads us to developing a custom typeface or logo mark, so this extra step was a welcome addition. Getting to explore isometric perspective gave us a rule to stick to, however this did not restrict creativity or options for how to demonstrate the various elements the client wished for in the tiles. Colour, shape and style were experimented with throughout before we agreed with Bristol Cable that this clean natural palette works well for the brief.
These were a fun set of designs to make using isometric grids in Adobe Illustrator. It was exciting to play around with illustrated elements within the brand identity.
As well as the above logos, we created brand guidelines, poster templates, video title screens and social media templates.
