Landmark Theatres Branding

This watercolour branding designed for Landmark Theatres is one of our favourites. Especially since two of their theatres are right here in our home city, Peterborough. From ink and paper to final guidelines, here’s how we built the Landmark Theatres hand-painted textures and signature pin shape. Landmark were keen for the pin and text to be integrated. We explored lots of iterations and developed a supporting geometric pattern, a mix of lozenges and circles inspired by the iconic architecture of their four vibrant regional venues across the UK. For organisations entering a new chapter, we often create pattern elements. Used sparingly, they add visual character whilst a fresh image library develops.